Joburg’s social traffic was active in Summer

The holidays are over, and the unbearable traffic jams are back in Joburg (aka Johannesburg). It will be another 12 months before another holiday season, when there are fewer cars on the city's roads, and shopping malls and places of interest are quieter. Why is Joburg peaceful during December? It's because most roads lead to the…

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#SongOfTheYear 2015: did social media mirror SABC radio votes?

Background The #songoftheyear trend - an event where the most popular summer song is played across many of South Africa's main radio stations to usher in the new year  - has been happening for a long time. Artists have always been using this event to gauge their popularity with the listeners, and thus potential for high record…

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Twitter: l’achat de followers est inutile

L'un de nos récent client, que nous désignerons par Client X pour des raisons de confidentialité, souhaitait que nous l’aidions à accroître sa base de followers Twitter de 1000 - nombre de followers Twitter du Client X au moment où a débuté la gestion marketing de leur comptes sociaux il y a 18 mois -…

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Buying of Twitter followers is wasteful expenditure

One of our most recent ex-clients, who we shall call Client X for confidentiality reasons, gave us a target to grow their Twitter followers from less than 1 000 when we took over their social media marketing account 18 months ago, to 20 000 by the end of our term of contract that was for 12…

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