#SongOfTheYear 2015: did social media mirror SABC radio votes?

Background The #songoftheyear trend - an event where the most popular summer song is played across many of South Africa's main radio stations to usher in the new year  - has been happening for a long time. Artists have always been using this event to gauge their popularity with the listeners, and thus potential for high record…

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Twitter: l’achat de followers est inutile

L'un de nos récent client, que nous désignerons par Client X pour des raisons de confidentialité, souhaitait que nous l’aidions à accroître sa base de followers Twitter de 1000 - nombre de followers Twitter du Client X au moment où a débuté la gestion marketing de leur comptes sociaux il y a 18 mois -…

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Buying of Twitter followers is wasteful expenditure

One of our most recent ex-clients, who we shall call Client X for confidentiality reasons, gave us a target to grow their Twitter followers from less than 1 000 when we took over their social media marketing account 18 months ago, to 20 000 by the end of our term of contract that was for 12…

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