Youth rate of unemployment may impact your social media strategy

"70% of Africa’s youth live on less than US$2 per day, the internationally defined poverty threshold" - Africa Renewal Magazine, 2013 This stat was released in 2013, but 3 years later, the economy seems to be taking an even bigger knock. And then South Africa's unemployment rate for 2016 was released... source: tradingeconomics.com "So what?…

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The youth and the internet #Cyberbullying

The youth of today, better known as millennials grew up in a technology-filled and social networking era where access to their idols, celebrities, information and news is easy. While the internet has played a massive role in empowering the youth,  and giving them a “voice”, it has also created a platform to express hate and…

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The youth and Social Media

Youth marketing is fast becoming the benchmark for any effective marketing strategy. Why are marketers targeting the youth differently to other market segments? The answer is laid out clearly by the American Press Institute, who say that the youth consumes information and news differently to other market segments.   Why millennials?   According to Pew…

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Technology’s influence on youth culture

Reminiscing on the “good ol’ days” is a memory trip well worth taking. A mere 10 years ago, young people used to play outside all day, riding bikes, playing sports,  you name it - this was my generation - #Team90s. We were the masters of imagination as children. We created our own form of play…

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Why digital agencies must treat their own brands as clients

This is the first of a 2-part blog series. In this post I make a case for the importance of healthy online brands for digital agencies.   Source of inspiration for this blog post Here is a Facebook post that inspired the idea for this 2-part blog series.   Sandy's post was published on a Facebook group…

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Cyberbullying must fall

Youth month reminds us of the brutality that our brothers and sisters went through 40 years ago. What happened in South Africa, June 16, 1976 , were young people fighting for nothing more than equal opportunities, for their generation and those to come. The biggest question that is always lingering is this: Are we seeing the…

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