Is your social media strategy about leveraging Twitter trends?

There are many social media strategies. Some are all-encompassing, and others are social network-specific. If your social media strategy is focused on leveraging Twitter trends, as new or small brands would do, this blog is for you.   Social media case in point The South African Broadcasting Corporation (or SABC) - South Africa's 80-year old…

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Social media trends and tools help the way Africa communicates

Social media trends and tools are changing the way Africa views communication. There's  a new language in Africa, and it goes by the name of social media. Look at the latest Portland report on how Africa tweets to see where we are as a continent in terms of the predominant language for twitter in Africa. Looking at these…

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Internet usage and the economy in Africa

Africa day falls within the month of May, so I found it fitting to write about  Africa, more importantly, internet usage and the economy in Africa. My team and I, (eNitiaters as we are collectively called), decided to dedicate to dedicate Africa Month to writing about the internet in Africa. To the world, Africa is inferior, despite being…

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Continent Africa, digital innovator or digital adopter?

Up until just recently, I had no idea that continent Africa was the youngest continent in the world. Yes, Africa's internet adoption may be on the rise, but it is still fairly new. Fascinating isn't it? And also quite ironic, considering that we are one of the richest continents in resources. I suppose us being…

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Youngest continent Africa is going global

Africa,the youngest continent by age, has the world's youngest population living in it. What does this mean for Africa and the internet? Africa has 9.8% of internet users out of its 16% of world population. This is a massive advantage which is taking the continent to greater heights. More and more African governments are beginning…

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Africa in numbers: demographic and digital media trends

A look at world statistics through the lens of Africa The following infographic is a visual representation of some of Africa in numbers, based on demographic and digital media trends. A projected growth in the digital revolution is a true mark of a 'Africa' which is growing and progressing in the digital sphere. With the…

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