Social Media – Voice Of the new age

Social media has formed an enormous part of our culture. We use it to communicate with people about anything; updating a status on Facebook, tweeting with little characters or posting a picture of dinner for two on Instagram. We constantly share our experiences with the people, including our opinions on social issues. Campaigns and protests have…

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Growing democratic election momentum is good for Africa

About elections in Africa Elections are important for Africa, because they [elections] are a sign of growing democracy that increasingly has citizens at its heart. Equally important for all Africans who do business in our space, strong democracy is an ingredient of a ripening environment for the prospective success of digital technology solutions.     Elections in Africa: 2014,…

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Johannesbourg: activité constante sur les réseaux sociaux cet été

Les vacances sont terminées et les embouteillages sont de retour à Joburg (aka Johannesbourg). Il faudra encore attendre 12 mois avant les prochaines vacances, pour que les routes soient degagées et que les centres commerciaux et lieux d'intérêts publics soient plus calmes. Pourquoi Johannesbourg est-elle si calme en Décembre ? Parce que la plupart des chemins…

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Joburg’s social traffic was active in Summer

The holidays are over, and the unbearable traffic jams are back in Joburg (aka Johannesburg). It will be another 12 months before another holiday season, when there are fewer cars on the city's roads, and shopping malls and places of interest are quieter. Why is Joburg peaceful during December? It's because most roads lead to the…

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#SongOfTheYear 2015: did social media mirror SABC radio votes?

Background The #songoftheyear trend - an event where the most popular summer song is played across many of South Africa's main radio stations to usher in the new year  - has been happening for a long time. Artists have always been using this event to gauge their popularity with the listeners, and thus potential for high record…

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Twitter: l’achat de followers est inutile

L'un de nos récent client, que nous désignerons par Client X pour des raisons de confidentialité, souhaitait que nous l’aidions à accroître sa base de followers Twitter de 1000 - nombre de followers Twitter du Client X au moment où a débuté la gestion marketing de leur comptes sociaux il y a 18 mois -…

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