How Social Media gave Spanish GP 2017 a human face

Thanks to social media ... and specifically Twitter, today's Spanish GP had a human face that pulled at heart-strings. While track events themselves did not disappoint, a few off-track events, all involving one young Ferrari fan, gave the event a massive social media boost that set Twitter on fire across the world. Here are countries where #SpanishGP…

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Millennial moms are more tech-savvy than previous generations

In this month where we celebrate motherhood, my initial title for this post was:   However, ‘Research suggests that there are distinct habits true of [the Millennial] generation. They are certainly more focused on the use of technology and social media than any previous generation.’ The insights I gathered from online research lead to refinement…

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How F8 Developer Conference 2017 finally put a stop to Facebook’s demise predictions

Facebook's F8 Developer Conference took place a week ago. The one big and bold statement of the conference that stood out for me was the following: The statement above was made by Regina Dugan, the VP of Engineering, explaining that 60 engineers are hard at work developing a brain-computer interface that will allow for direct translation of…

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The campaign may go viral, but it is not up to the brand

What made the #IceBucketChallenge go viral in mid-2014? Why has ALS, the non-profit organisation associated with this campaign, not created another viral campaign of same or bigger proportions since then? Is it because it is not easy to replicate such a mega-successful campaign? Is it because this one was a fluke? Or is it me…

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