Twitter

Trumptrums

Known for his rather distasteful remarks on the NBC reality show The Apprentice , an American business magnate and investor, was ranked number 17 on the 2011 Forbes Celebrity 100 list , president and founder of his own organisation and founder of  a number of entertainment resorts. The list of his "calling cards" is probably longer than this blog.…

Read More

South Africa’s leading cities battle it out on #socialmedia

About this post In this post, our analysis shows that City of Joburg's @CityofJoburgZA Twitter marketing ticks the right boxes in comparison with City of Cape Town's @CityofCT. Results of our analysis lead us to conclude that it is only a matter of time before the former takes the crown for being the best-performing metropolitan municipality on social…

Read More

4 ways to extend lifespan of a tweet

Our content marketing work involves making every effort to extend the lifespan of tweet content. The logic is that a longer lifespan of a tweet, which is essentially Opportunities to See (OPTS), enhances opportunities for many followers to actually read it, and this will lead to high incidences of desired call-to-action, be it engagement or leads (i.e.…

Read More

Favouriting vs RT: Which one carries more weight?

In the last 7 days, my tweets got 4 favs for every 3 RT's. Of the Twitterers who favourited my tweets,  I would have preferred @lindarottenberg  - cofounder of Endeavor, and @reidhoffman - co-founder of LinkedIn, to RT instead. Main reason is that the relevant tweets would have been exposed to over 253,000 followers between the two.…

Read More

How far can we go with technology and Religion? #TweetingInTongues

Some of the most sensitized topics that we constantly have to tip toe around include Sex, race and RELIGION. So how do we make it work for us in a social space? Last year, the sensational, South African singer and actress Kelly Khumalo tweeted praying in tongues, and unapologetically justified her actions. This occurred after…

Read More

Social Customer Service

The social norm at this present day and age is that many customers take to Twitter to express their dissatisfaction about service delivery. Gone are those days when customers had to call the Brand Manager or Customer Service Manager in order to lodge a complaint. They simply take their phone, craft their feelings in 140…

Read More