Twitter

Buying of Twitter followers is wasteful expenditure

One of our most recent ex-clients, who we shall call Client X for confidentiality reasons, gave us a target to grow their Twitter followers from less than 1 000 when we took over their social media marketing account 18 months ago, to 20 000 by the end of our term of contract that was for 12…

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Return on Investment

"In societies where men are truly confident of their own worth, women are not merely tolerated but valued." - Aung Sang Suu Kyi (1945) Which country was regarded to have had the first female president of any country the world had seen?...well while you google the answer, allow me to go on an escapade and…

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Can posting your CV on social media help you find a job?

It is safe to say that by now we all know that social media is an outlet that allows people from different nations to connect and share ideas, voice opinions and be familiar with current events. The success of social platforms such as Facebook, Twitter and Instagram have taken over the world with millions of…

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Are you Social Media “successful”?

I have been twiddling my thumbs, trying to get some inspiration for this blog and have not had that "Eureka" moment I wanted. You know, the one that gets your creative juices flowing rather abundantly? Yes, that one. So instead I found an angle that I am more comfortable with, my opinion, and so I…

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Can Uhuru Kenyatta’s Twitter popularity be used to support his Best President Award?

I am heading off to Nairobi in a few days' time for another strategic #digitalbranding seminar that is targeted at corporate Kenya, in partnership with Brand Quad Africa. It's been a privilege doing business in Silicon Savannah for 4 years now. As part of preparation for the seminar, I have been scouring the Internet for most…

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@CityofJoburgZA hits 100K Twitter followers

Johannesburg experienced one of the busiest periods on Twitter this past week, as shown by the many trending hashtags related to the city, including: #CEOSleepOutZA #COJEDI #joburggonegreen #innercityroadmap #HackJoziChallenge #loadshedding #FathersDay #VisitJoburg #ExploreJoburg #SmartCity #innovment #AccentureIC2015 #SAITEX #Powerrestoredjhb #YouthDay #VulindlelaeJozi #IaM76 #June16  The city engaged actively in the conversations above through its @CityofJoburgZA Twitter handle. As an example, in the first 19 hours of today until 19H00 (on…

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