Sport

The story about Kaizer Chiefs dominance on social media, captured in tweets

Where it all started: Bra Willy's blog post on Kaizer Chiefs dominance on social media that was inspired by a radio interview between the host - Ashraf Garda - and Kaizer Chiefs Corporate Communications Manager on the SAFM Sunday morning slot called The Media Show on 9/11. How is your brand doing on social media? Tell…

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Confirmed: Kaizer Chiefs are BIG on social media

The inspiration for this post I usually spend my Sunday early mornings listening to Ashraf Garda's Mediashow on SAFM, South Africa's second-largest talk radio. Sunday 9/11 was no different, and as luck would have it, the first interview on the show inspired this post. Ashraf interviewed Alpheus Maphosa - the Corporate Communications Manager for Kaizer Chiefs - about…

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Large number of followers + high posting rate ≠ high Twitter engagement score

The first leg of #SowetoDerby - the biggest league game in South Africa that also has a rich history - is behind us in this 2014/2015 Professional Soccer League (PSL) season. A comfortable 2:0 win by Kaizer Chiefs against Orlando Pirates has ensured an emphatic log leadership at midway stage with 36 points (and a margin of…

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Measuring Engagement for ABSA’s #HumanSpirit Campaign

The #HumanSpirit is a Hashtag currently being punted by South African banking giant ABSA. It links to their big brand ad for their sponsorships of sport and the arts in South Africa. ABSA’s biggest sponsorships are in rugby (Springboks, Currie cup) and soccer (ABSA premiership). Since their #HumanSpirit brand ad covered most of their sponsorships,…

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AFCON 2013 final was a blast on Twitter

While the world was watching Fun scoop The Best Song Grammy for their popular "We Are Young" track in the wee hours of this morning ZA time, Africa was still gripped by AFCON2013 final's result - Nigeria 1:0 Burkina Faso. A lot was said about the Burkinabes' unexpected appearance in the finals, but I think they acquitted themselves well…

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