#SAMA19’s Twitter traffic was 40% less than #SAMA18

SAMA19 – the premier South African annual music awards event – got off to a slow start on Twitter in its 19 edition this past Friday. The event ended on a high of over 16K tweet mentions last night.

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Analysis of 25 influential #tweeps shows that more #Twitter followers = more #fakes

The simple truth about social networks is that we use them predominantly for saying something to someone who is hopefully not only listening, but will also find what we say interesting enough to want to share it with their other friends/followers/fans. In the Twitter context, Twitterers want to have followers who are real, attentive and responsive. The default…

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#Zimbabwe had its moment in the Twitter sun this past weekend

Zimbabwe, a country with a population of nearly 13 million, had its draft constitution put to a referendum vote yesterday. News about this event was filled with predictions of chaos and violence on Friday. Thankfully, this prediction turned out to be a false alarm, as the day came and went without any major incidents bar the…

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My 11 memories about #Lagos, thanks to #SMW2013

I arrived in Lagos on the 16th of February to attend Social Media Week 2013 (a.k.a. SMWLagos2013) from 18th to 22nd, the first one on the continent since launch in New York 5 years ago. This was also my first visit to Nigeria, and I am so glad I took the opportunity. Here are my 11 memories about Lagos:

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AFCON 2013 final was a blast on Twitter

While the world was watching Fun scoop The Best Song Grammy for their popular "We Are Young" track in the wee hours of this morning ZA time, Africa was still gripped by AFCON2013 final's result - Nigeria 1:0 Burkina Faso. A lot was said about the Burkinabes' unexpected appearance in the finals, but I think they acquitted themselves well…

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Battle for social share of voice is on this coming Saturday

This is going to be the busiest social media weekend in South African yet. 4 major events will all be happening tomorrow, Saturday the 2nd of February… of interest to us answer to the question: which event is going to win social share of voice by the end of the weekend?

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