#SocialMedia penetration by platform in South Africa

StatCounter's penetration stats for key social networks in South Africa - as at January 2014 - show interesting skews: Notice that Facebook - the king of social networks - and Twitter have higher penetration on mobile devices, while Pinterest, Youtube and linkedIn have higher penetration on desktop? The 2 of the possible reasons for the…

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Hashtag (#) phenomena

The power of the hashtag (#) has proven to be a tremendously convenient and effective tool. Not only can you join or follow a conversation, but if used strategically it can build campaigns, promote products/ideas or incite a movement. Most companies have even adopted hashtags for online and offline marketing campaigns e.g. television, billboards, vehicle…

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How strong is your Personal brand?

What I love about branding is the power and ability of being able to associate words and emotions with a product or brand. By immediately naming a few brands, you already know what to expect from them because of the inherent promise and experience you get from using the brand. What people fail to realise…

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Social media: One man’s meat is another man’s poison: Part 2

When the idiom 'One man's meat is another man's poison' was first recorded in 1576, I doubt the author thought that there would ever be something called 'social media' 5 centuries later. On Friday the 20th of December 2013, I came across a tweet 'Going to Africa. I hope I don't get AIDS. Just kidding…

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NCR’s muted #onlinepresence contributes to under-delivery against its mandate

The screaming title was splashed across many newspapers this past Wednesday: Half of South Africa’s consumers battle to pay debts. South Africa has 20 million consumers who have bought on credit. The black line in the graph below clearly indicates the worsening situation of those who cannot honour their debts. (more…)

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Is hiding behind online screen names creating split personalities?

Most of you reading this have access to the internet whether it be mobile, desktop or tablet and I can safely assume that you have at least one social network in the form of Facebook, Twitter, MySpace and many others. The world has come a long way technologically, specifically in how we interact. The days…

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