Instagram follows Twitter

Picture sharing site Instagram has followed in the foot steps of twitter to create a trending page that recognises trends that are more local to the user. The 'explore' page on Instagram shows users that are trending on the social network based on a high number of 'likes.' It is similar to Twitter's trending topics…

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The #OscarTrial will test maturity of social media in South Africa

Like all the other online analytics practitioners in South Africa and abroad, we at eNitiate are tracking the #OscarTrial with great interest. The debate has been whether we should be "the first ones" to publish an analytics post on the trial, now in its 4th straight day, or if we should wait a while and do…

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2014 Metro FM Music Awards was the biggest trending topic in the world…

...if you believe the declaration to this effect by Phat Joe - this year's Metro FM Music Awards compere and Real Goboza's presenter - during the course of the event's 13th instalment this past Saturday. When I heard Phat Joe making this bold statement, I thought "yeah right". Not that I did not expect the event…

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#SocialMedia penetration by platform in South Africa

StatCounter's penetration stats for key social networks in South Africa - as at January 2014 - show interesting skews: Notice that Facebook - the king of social networks - and Twitter have higher penetration on mobile devices, while Pinterest, Youtube and linkedIn have higher penetration on desktop? The 2 of the possible reasons for the…

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Hashtag (#) phenomena

The power of the hashtag (#) has proven to be a tremendously convenient and effective tool. Not only can you join or follow a conversation, but if used strategically it can build campaigns, promote products/ideas or incite a movement. Most companies have even adopted hashtags for online and offline marketing campaigns e.g. television, billboards, vehicle…

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How strong is your Personal brand?

What I love about branding is the power and ability of being able to associate words and emotions with a product or brand. By immediately naming a few brands, you already know what to expect from them because of the inherent promise and experience you get from using the brand. What people fail to realise…

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