The right to #internet access

The internet is a platform that allows people to learn, connect and to stay informed about current affairs. The UN officially declared it a human right to have internet access in 2011. A disconcerting 68% of the world still does not have access to the internet. Amongst other things, the internet has allowed for collaboration,…

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Social Media an effective tool during disasters

The Cape Town fire has died down, after residents and firefighters fought hard to keep the scorching blaze under control when it first started Sunday night 1 March 2015. Trending on social media were mostly Cape Town suburb names, which included daunting images of most of the city under fire. The reality and intensity of the disaster only…

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If we had a Bill of rights for #SocialMedia

A Bill, in lay man terms is, "a formal declaration of the legal and civil rights of the citizens of any state, country, federation, etc". Now that that's out-of-the-way, let's just imagine a bill was passed to make certain that every human being had access to the internet and had the right to use it…

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Does Bill Cosby wish there was no growth of his Twitter followers right now?

Bill Cosby's current sex assault allegations lead me to analyse his Twitter follower growth, and  got me wondering whether there are times when brands wished they did not get anymore followers during times of scandals. In the case of Bill Cosby, did he wish the follower growth away between November and December, when his accusers…

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Do we really have Social Media Privacy?

We all use social media for different reasons, some for business and others for just personal reasons. Since the birth of social media, we have come to discover that this new media channel is a potent tool not only for personal use (connecting with old friends) but also to reach consumers who you might have not…

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South Africa: 4 Social Business 2015 predictions

  Our review of South Africa's social media 2014 trends clearly shows that the country was on a high. This phenomenal performance sets the tone for social business in 2015; given that many socially connected brands are commercial brands, and they track and analyse online mentions that are translated into strategic insights. Here are our 4 predictions for…

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