Twitter followers and Facebook fans: 2 buy or not 2 buy?

The need for brands to build sizable social network communities has created a new e-commerce business all on its own, perfectly in line with natural laws of demand and supply. But, is buying of fans and followers a good thing?

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How to develop a personal brand online

It is now an accepted reality that online media form an important communication toolkit for all aspiring self-made men and women. In this post I look at how they should go about developing a personal brand online. Let me hasten to say that most of the thoughts shared about online media here apply equally to offline media as well.

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What is the worth of the Facebook “LIKE” to a brand?

In the last #InformUrself Twitterview, a discussion centered on the value of the Facebook “LIKE” to brands. Interesting insights are captured in the tweets herein.

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Which social network gives best bang for marketing $?

In the recent #InformUrself Twitterview, there was a discussion on the key question whether there is a need for brands to decide on social networks to invest in. The simple answer is yes, because there are limited resources to invest in this new channel that is still growing.

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Social network market shares in top 7 African markets

Does Africa provide a fertile ground for Facebook’s future growth given the current downward trend in market share? Can something be done to induce renewed interest in this social network? All current and prospective investors who did their homework should be asking this question about the newly-crowned public company.

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Review of Facebook’s Top 7 African Countries

The objective of this post is to review Facebook’s performance in its top 7 African markets – Egypt, South Africa, Morocco, Nigeria, Algeria, Tunisia and Kenya. This is in light of the recent IPO, and associated question whether the newly crowned public can sustain the current strong revenue growth into the future.

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