Eskom a top 3 desired employer, according to #TopBrands2012

Eskom gave many people a surprise showing in #TopBrands2012. South Africa’s electricity supplier was voted 2nd most desired company to work for in 2012. At the top spot was Coca-Cola, and 3rd was Telkom.

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The 3 main social networks are putting software developers out of business

81% of the world’s social networking population is found on Facebook, Youtube and Twitter combined. The quest (or more likely pressure) by these social networks to turn netizens’ content, provided freely on their sites, into money-making machines is turning them into ugly monsters. Implications for 3rd party software developers are dire.

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Twitter followers and Facebook fans: 2 buy or not 2 buy?

The need for brands to build sizable social network communities has created a new e-commerce business all on its own, perfectly in line with natural laws of demand and supply. But, is buying of fans and followers a good thing?

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How to develop a personal brand online

It is now an accepted reality that online media form an important communication toolkit for all aspiring self-made men and women. In this post I look at how they should go about developing a personal brand online. Let me hasten to say that most of the thoughts shared about online media here apply equally to offline media as well.

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What is the worth of the Facebook “LIKE” to a brand?

In the last #InformUrself Twitterview, a discussion centered on the value of the Facebook “LIKE” to brands. Interesting insights are captured in the tweets herein.

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Which social network gives best bang for marketing $?

In the recent #InformUrself Twitterview, there was a discussion on the key question whether there is a need for brands to decide on social networks to invest in. The simple answer is yes, because there are limited resources to invest in this new channel that is still growing.

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