Learn how content drives Facebook fan behaviour

In this post, I analyze mainly SHARE results for 4 Facebook posts related to Macufe 2012, a 10-day annual event that is held in early October in Bloemfontein, South Africa, and that attracts over 150 000 revelers; to make the point that content is key to driving desired fan behaviour.

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Impact of the Internet on recruitment: role of online personal brand

Tonight’s #InformUrself Twitterview was yet another resounding success. In this session, I invited Paul Byrne of Career Junction for an exploration of the subject as per the title of this post…

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Infographic: Tweeting2Mangaung – 27 August to 9 September 2012

In this infographic I analyse tweet mentions forming part of the ANC Centenary Conference’s road to Mangaung on a bi-monthly basis.

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Infographic: Tweeting2Mangaung – 13 to 26 August 2012

In this infographic, developments relating to the road to Mangaung are being tracked based on Twitter mentions.

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Infographic: brands that leveraged #TeamSA’s #London2012 success on Twitter

This post showcases an infographic that captures results of my recent Twitter analysis, which focused on brands that leveraged #TeamSA’s #London2012 success.

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Should advertisers worry about Facebook’s recent 83 million “dubious” accounts announcement?

Should advertisers worry about Facebook’s recently announced 83 million dubious accounts? This is an important question, because advertiser are driven by numbers, ahead of all else. However, it is key to note that fictitious and dormant accounts are a common characteristic of ALL social network sites. They are not avoidable. Thus, the question should be: what is the tolerable level of these accounts that advertisers are happy to live with?

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