The 8 December 2012 Soweto derby gained a global status

A lot of noise was made about yesterday’s Soweto derby between Orlando Pirates and Kaizer Chiefs, which ended in a 1:1 draw. While this can be expected as these two teams are the richest, most fan’ed and arguably most decorated in South Africa and rank high in the African continent as well, there was something more. As at 12:30 AM, #Sowetoderby had achieved just under 7,5K tweets, as measured on topsy.com. Let me use the power of Twitter to illustrate the fact that yesterday’s fierce soccer battle by the two Soweto giants captured the imagination of the world.

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#DACongress trended on Twitter, thanks partly to party leaders

The Democratic Alliance (DA) had its elective congress this past weekend, where Hele Zille was reelected for her another 5-year term as the leader of the party. #DACongress also trended on Twitter.

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Social networking about #TEDxSoweto 2012 Leapfrog event

eNitiates were social media partner for TEDxSoweto 2012 Leapfrog event. We covered all aspects of the event mainly on Twitter. Our social networking included 2 Twitterviews – one with @KeloKubu (the licensee for the event) and the other with @ShakaSisulu of CheeseKids (one of the Leapfrog event speakers); and live tweeting during the event.

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Macufe 2012 social networking provides great insights

In this post, I share with you Facebook and Twitter highlights based on our social analytics relating to the recent Macufe 2012 event’s 15th anniversary, with an estimated 170 000 revelers attending from all over the country, the continent and the rest of the world.

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Learn how content drives Facebook fan behaviour

In this post, I analyze mainly SHARE results for 4 Facebook posts related to Macufe 2012, a 10-day annual event that is held in early October in Bloemfontein, South Africa, and that attracts over 150 000 revelers; to make the point that content is key to driving desired fan behaviour.

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Impact of the Internet on recruitment: role of online personal brand

Tonight’s #InformUrself Twitterview was yet another resounding success. In this session, I invited Paul Byrne of Career Junction for an exploration of the subject as per the title of this post…

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