How Social Media gave Spanish GP 2017 a human face

Thanks to social media ... and specifically Twitter, today's Spanish GP had a human face that pulled at heart-strings. While track events themselves did not disappoint, a few off-track events, all involving one young Ferrari fan, gave the event a massive social media boost that set Twitter on fire across the world. Here are countries where #SpanishGP…

Read More

The youth and Social Media

Youth marketing is fast becoming the benchmark for any effective marketing strategy. Why are marketers targeting the youth differently to other market segments? The answer is laid out clearly by the American Press Institute, who say that the youth consumes information and news differently to other market segments.   Why millennials?   According to Pew…

Read More

Youngest continent Africa,is going global

Africa,the youngest continent by age, has the world's youngest population living in it. What does this mean for Africa and the internet? Africa has 9.8% of internet users out of its 16% of world population. This is a massive advantage which is taking the continent to greater heights. More and more African governments are beginning…

Read More

SMWLagos is ahead in its 4th Social Media Week conference

I attended the inaugural Lagos chapter of Social Media Week in 2013. Since then, SMWLagos has grown to become one of SMW's key highlights, if the stats shared on eNitiate's social accounts about #SMW16 are anything to go by.   With #SMW16 1 day away, @SMWLagos | #SMWLagos #onlinementions lead #SMWNYC @socialmediaweek @blackenterprise #Africa pic.twitter.com/PDn5l7Xl7S —…

Read More

Social Media – Voice Of the new age

Social media has formed an enormous part of our culture. We use it to communicate with people about anything; updating a status on Facebook, tweeting with little characters or posting a picture of dinner for two on Instagram. We constantly share our experiences with the people, including our opinions on social issues. Campaigns and protests have…

Read More

Will #ZumaMustFall have impact on the ANC’s 2016 municipal election campaign?

Is #ZumaMustFall a fad, like we have seen with many others? The outcry for this social media campaign was sparked by the recent changes in the cabinet. South Africa's President Jacob Zuma appointed former mayor David Van Rooyen to replace Nhlanhla Nene as Finance Minister on 9 December 2015, then 4 days later replaced him with former…

Read More