Online Brand Development

WomDigital-a women’s month edition

August is women’s month in South Africa, a time to celebrate the precious beings that have ever graced this world. It is not a secret that we are better beings,whether of male or female specie because of our mothers (women). Even though this is a month allocated to honor their contribution to giving birth to…

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Maslow’s hierarchy of needs in online marketing

Abraham Maslow , an American psychologist who was best known for creating Maslow's Hierarchy of needs, was of the idea that every man is motivated by five basic needs in his lifetime. The principle is simple. From the time you are born, you have needs that have to be met for your overall well-being. As you grow, needs…

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eNitiate relaunches with #MoFaya

So we are celebrating the branding journey of the re-ignited and re-energised eNitiate brand. So here's to making headlines! Here's to #ambushing the corporate fields with some more fire ( #Mofaya )! The next course for the brand will be even more successful than the former, this is inevitable given the hard work that has been…

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Online Brand Development: Linkedin Profile Views

  Developing and maintaining health of an online brand takes an effort. However, usage of available analytics tools offered by platforms such as LinkedIn can help lessen the load (and offer reward) by indicating gains and opportunity areas. One of the key LinkedIn metrics I use for my online brand performance tracking is profile views.…

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Real Time Digital

How do you come up with awesome strategies that your target market can embrace and relate to,gimmicks that will give your brand the desired response?The answer is......Real Time Marketing coupled with a dose of digital.Be pro-active,engage with your consumers monitor their behaviour changes regarding your brand.Digital has become a LIFESTYLE for many and so if…

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How strong is your Personal brand?

What I love about branding is the power and ability of being able to associate words and emotions with a product or brand. By immediately naming a few brands, you already know what to expect from them because of the inherent promise and experience you get from using the brand. What people fail to realise…

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