Online Brand Communication

Why your business needs SEO

What is SEO Let’s start with the basics. Search Engine Optimization (SEO) is the ability of having your website content visible to the end user on the search engines. More than ever this is becoming a need rather than an option for a lot of businesses. So what are the chances that your content or…

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Google is always the answer

I am ashamed to say I have added to the masses that did not realise that google had changed their logo this past week. Even more embarrassing is the mere fact that I work in the social media and digital space. How I missed this news?, no idea. I am just guilty! Pardon my frequent…

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Is your brand #instafamous?

Instagram has seen significant success since it's initial release in 2010. The social media platform allows users to share moments of their lives in form of short video clips and images and also allows people to enhance images to improve the picture quality. When it comes to social media, users always find more than one…

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Social Customer Service

The social norm at this present day and age is that many customers take to Twitter to express their dissatisfaction about service delivery. Gone are those days when customers had to call the Brand Manager or Customer Service Manager in order to lodge a complaint. They simply take their phone, craft their feelings in 140…

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Oscar trial, Khaya Dlanga & Social media influencers

The trial of Paralympic sprinter Oscar Pistorius has dominated news in South Africa so much that the public has lost sight of the Oscars (Academy Awards) and the South Africa vs. Australia cricket match, which the Proteas subsequently lost. “Blade-runner” is standing trial after shooting and killing his girlfriend, Reeva Steenkamp on Valentine’s Day in…

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Learn from the Kardashian’s how to optimize your brand

When it comes to social media, what people say about you gets to validate or tarnish your personal brand. We need to realize that there are no 2 identities (offline and online) anymore. We need to be more cognisant when we are online. We need to be more deliberate in crafting our brand.   Before…

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