Digital Marketing

Crowdsourcing taps into the network of internet communities

Crowdsourcing continues to tap into  the vast network of internet communities. Still a fairly 'new' phenomenon, crowdsourcing remains a vital  innovation  for any business to continue growing and to strengthen its brand. Most successful companies create a powerful resource of ideas, talent and opinions through crowdsourcing. This form of outsourcing is deemed one of the best…

Read More

Self-learning for Mandela Month

The late former President of South Africa, Nelson Mandela taught  the world the art of caring for others. As a result, South Africa celebrate his kind deeds the whole month of July - since  it's Mandela Month. Where kind deeds are extended to the less fortunate in the spirit of the Nobel Peace Award winner.…

Read More

Africa’s youth move towards digital enterprise – on to greener pastures

It's 2016 and youth across the globe are all about digital but, alas, the African continent is still predominantly using analog communication. Youth unemployment is depressingly high and the ailing economy and lingering debts are not doing much to help the morale. But let's not focus on that now, okay? I'm sure there are other places…

Read More

Youth rate of unemployment may impact your social media strategy

"70% of Africa’s youth live on less than US$2 per day, the internationally defined poverty threshold" - Africa Renewal Magazine, 2013 This stat was released in 2013, but 3 years later, the economy seems to be taking an even bigger knock. And then South Africa's unemployment rate for 2016 was released... source: tradingeconomics.com "So what?…

Read More

The youth and the internet #Cyberbullying

The youth of today, better known as millennials grew up in a technology-filled and social networking era where access to their idols, celebrities, information and news is easy. While the internet has played a massive role in empowering the youth,  and giving them a “voice”, it has also created a platform to express hate and…

Read More

Youngest continent Africa is going global

Africa,the youngest continent by age, has the world's youngest population living in it. What does this mean for Africa and the internet? Africa has 9.8% of internet users out of its 16% of world population. This is a massive advantage which is taking the continent to greater heights. More and more African governments are beginning…

Read More