Digital Marketing

Social media Marketing ways to promote your business

Create social media marketing goals that solve your biggest challenge   Source Authentic connection with the audience, Connecting with your social media marketing audience helps to humanize your brand and build real, authentic relationships.Solving this challenge by Connecting with your audience by utilizing free or low-cost brand monitoring tools to respond to every single comment…

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Where to start with a brand that aims to build an online presence.

According to Google, 97% of consumers use the internet to search for  businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is important for your marketing strategy, no matter what size your business is or what industry it belongs to. We live…

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Crowdsourcing taps into the network of internet communities

Crowdsourcing continues to tap into  the vast network of internet communities. Still a fairly 'new' phenomenon, crowdsourcing remains a vital  innovation  for any business to continue growing and to strengthen its brand. Most successful companies create a powerful resource of ideas, talent and opinions through crowdsourcing. This form of outsourcing is deemed one of the best…

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Self-learning for Mandela Month

The late former President of South Africa, Nelson Mandela taught  the world the art of caring for others. As a result, South Africa celebrate his kind deeds the whole month of July - since  it's Mandela Month. Where kind deeds are extended to the less fortunate in the spirit of the Nobel Peace Award winner.…

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Africa’s youth move towards digital enterprise – on to greener pastures

It's 2016 and youth across the globe are all about digital but, alas, the African continent is still predominantly using analog communication. Youth unemployment is depressingly high and the ailing economy and lingering debts are not doing much to help the morale. But let's not focus on that now, okay? I'm sure there are other places…

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Youth rate of unemployment may impact your social media strategy

"70% of Africa’s youth live on less than US$2 per day, the internationally defined poverty threshold" - Africa Renewal Magazine, 2013 This stat was released in 2013, but 3 years later, the economy seems to be taking an even bigger knock. And then South Africa's unemployment rate for 2016 was released... source: tradingeconomics.com "So what?…

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