Content Marketing

Self-learning for Mandela Month

The late former President of South Africa, Nelson Mandela taught  the world the art of caring for others. As a result, South Africa celebrate his kind deeds the whole month of July - since  it's Mandela Month. Where kind deeds are extended to the less fortunate in the spirit of the Nobel Peace Award winner.…

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Youth rate of unemployment may impact your social media strategy

"70% of Africa’s youth live on less than US$2 per day, the internationally defined poverty threshold" - Africa Renewal Magazine, 2013 This stat was released in 2013, but 3 years later, the economy seems to be taking an even bigger knock. And then South Africa's unemployment rate for 2016 was released... source: tradingeconomics.com "So what?…

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The youth and the internet #Cyberbullying

The youth of today, better known as millennials grew up in a technology-filled and social networking era where access to their idols, celebrities, information and news is easy. While the internet has played a massive role in empowering the youth,  and giving them a “voice”, it has also created a platform to express hate and…

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Cyberbullying must fall

Youth month reminds us of the brutality that our brothers and sisters went through 40 years ago. What happened in South Africa, June 16, 1976 , were young people fighting for nothing more than equal opportunities, for their generation and those to come. The biggest question that is always lingering is this: Are we seeing the…

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Internet usage and the economy in Africa

Africa day falls within the month of May, so I found it fitting to write about  Africa, more importantly, internet usage and the economy in Africa. My team and I, (eNitiaters as we are collectively called), decided to dedicate to dedicate Africa Month to writing about the internet in Africa. To the world, Africa is inferior, despite being…

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Chase Bank Kenya felt the wrath of social media this past week

Chase Bank Kenya is (was) very active on social media, judging by its posting frequency and high response rate. Despite this, the bank fell victim to the #KOT phenomenon.   <span class="mceItemHidden" data-mce-bogus="1"><span></span>[<a href="//storify.com/The_eNitiaters/<span class="mceItemHidden" data-mce-bogus="1"><span class="hiddenSpellError" pre="" data-mce-bogus="1">chase-bank-kenya-gets-the-love-when-it-matters-mos</span></span>" target="_blank">View the story "Chase Bank Kenya felt the wrath of social media this past week" on…

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