Content Marketing

What does it take to be labeled as a “woman of substance?”

This year saw the AU (African Union) and UN shift focus and commit to executing the necessary steps toward empowering women. There is still so much that needs to be done to make sure that women own the title of feeling empowered and are uplifted enough to support and impact each others lives through their…

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10 steps to a successful social media campaign

There are brilliant ways certain brands have been able to capture the audience with the way they launch their social media campaigns. One can argue that there are no specific steps to follow in the case of wanting to make your campaign a success. However some brands have been able to follow a certain pattern…

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Can Uhuru Kenyatta’s Twitter popularity be used to support his Best President Award?

I am heading off to Nairobi in a few days' time for another strategic #digitalbranding seminar that is targeted at corporate Kenya, in partnership with Brand Quad Africa. It's been a privilege doing business in Silicon Savannah for 4 years now. As part of preparation for the seminar, I have been scouring the Internet for most…

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Some apps can work for the visually impaired too

The case was to investigate apps and tools that aid those with disabilities to use technology. The context of the case is that of the visually and hearing impaired. Why ? Because without the two senses, technological adoption is impossible. Enter the eNitiate hawks  - The image above should pique the interest of anyone who…

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These 7 photos show honey brand marketers are not leveraging a basic user experience

Question Why are honey brand marketers missing the basic user experience - that of turning the container upside down when product is past a halfway mark? Ok, this loaded question sounds very much like a sweeping statement already. I shall use my observations from a#HoneyVisualProject to support my statement shortly, and leave you to make up your own…

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Is Times Media flogging a dying media horse?

While going through The Business Times section of today's Sunday Times (a South African Sunday newspaper), I came across this print ad: The ad got me thinking, I have read broadly on this subject of media trends for over 6 years now.   A bit of context South Africa is going through a bout of…

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