Content Marketing

Virality culture and the science behind it

So you've shot a cool  video? It looks good.  So let's post it online and wait for it to go viral right? Uhm.. Not so fast. There's a science to virality. That's right. Viral content is not a 'random event' that takes place in the digital arena. Even though it may appear as though a piece of…

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Why the digital generation is adopting a DIY culture

My primary thoughts about culture have always been tradition, religion, clothing and language. But I was wrong because as I sat down to write this blog, I discovered a new meaning to culture - the arts and other manifestations of human intellectual achievement regarded collectively. Everywhere in the world are so many cultures, and they provide a…

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Know this before joining a co-operative venture

Okay, so you are starting on a new something and have decided that a co-operative venture would be the best way to go about it. You have found the best people to work with and everybody has great ideas and excitement fills the room. That is good. We are at a point where there is a…

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DEMOAfrica’s 5th conference had high quality startup entries

DEMOAfrica 2016 was hosted by City of Joburg The world-renowned DemoAfrica Startup Conference was held from 25-26 August 2016. It was the first time South Africa got a crack at hosting the 5-year old s conference that is used to bring together startups and investors and partners. The City of Joburg got the honours to…

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Top 7 ‘strange’ online communities and websites

The internet is stranger than fiction. Online communities range from the peculiar to strange and even downright weird. In no particular order, I have compiled a list of my top strangest online communities and websites. Prepare to get shocked, perplexed and screaming  what the...? From sites that encourage you to get overweight, high and bloody,…

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Crowdsourcing taps into the network of internet communities

Crowdsourcing continues to tap into  the vast network of internet communities. Still a fairly 'new' phenomenon, crowdsourcing remains a vital  innovation  for any business to continue growing and to strengthen its brand. Most successful companies create a powerful resource of ideas, talent and opinions through crowdsourcing. This form of outsourcing is deemed one of the best…

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