Content Marketing

Internet usage and the economy in Africa

Africa day falls within the month of May, so I found it fitting to write about  Africa, more importantly, internet usage and the economy in Africa. My team and I, (eNitiaters as we are collectively called), decided to dedicate to dedicate Africa Month to writing about the internet in Africa. To the world, Africa is inferior, despite being…

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Chase Bank Kenya felt the wrath of social media this past week

Chase Bank Kenya is (was) very active on social media, judging by its posting frequency and high response rate. Despite this, the bank fell victim to the #KOT phenomenon.   <span class="mceItemHidden" data-mce-bogus="1"><span></span>[<a href="//storify.com/The_eNitiaters/<span class="mceItemHidden" data-mce-bogus="1"><span class="hiddenSpellError" pre="" data-mce-bogus="1">chase-bank-kenya-gets-the-love-when-it-matters-mos</span></span>" target="_blank">View the story "Chase Bank Kenya felt the wrath of social media this past week" on…

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How to make money digitally

As we sat down to discuss the theme for the month of March at eNitiate, we agreed to it being Human Rights month as we celebrate human rights on the 21st of the month in honour of Sharpeville massacre that took place in 1960. I found it fitting that I explore one of the fundamental…

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Is DIY overtaking outsourcing, thanks to increased access to information?

Just the other day I needed to service my car. As a norm, I would usually go to my usual car dealer, get a quotation and then book the car in for service; which is what I think is the best thing to do because you know that your dealer would probably do the best…

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Why your business needs SEO

What is SEO Let’s start with the basics. Search Engine Optimization (SEO) is the ability of having your website content visible to the end user on the search engines. More than ever this is becoming a need rather than an option for a lot of businesses. So what are the chances that your content or…

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Joburg is the city with largest French-speaking community in Anglophone Africa?

We believe that Joburg, Africa’s world-class city, has the largest French-speaking community in Anglophone Africa. Do you agree with us? Take a snap survey.

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