Content Marketing

Is South Africa still enjoying some free(ish) internet?

You may have come across the term "Net Neutrality". Net Neutrality is a big issue around the world as many people feel that their freedom of communication and of expression on the internet are in jeopardy. For more on "Net Neutrality", click here. But what is it like for a South African? Was the internet, ever,…

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How important is social media engagement?

What is social media engagement Social media engagement measures the public shares, likes and comments for one's social media page, it’s also about how you use digital platforms like Facebook, Instagram, Twitter and Blogs to build a great customer experience. In a nutshell, social media engagement is the involvement, interaction and influence an individual has…

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Keeping Up With The eNitiaters 2017

Keeping Up With The eNitiaters is based on the events that the eNitiaters (our team) worked at and attended in the year 2017. GEC (Global Entrepreneurship Congress) 2017 In March 2017, we were working at the GEC, and we had volunteers who did an incredible job of running the social media pages of the congress. We…

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Formal Education: A new year review

Let's start with a biased opinion on Formal Education as a disclaimer. WE DON'T NEED IT. Not all of us anyway. Many people -some more famous than others- survive in their professional lives despite a lack of certification. The opinion is, of course, not entirely correct... Let's then define what would or wouldn't be "Formal…

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Media@SAFM: Why political parties should use EMPLOYED MEDIA for their 2019 election campaigns

Here is a curation of tweets from Bra Willy Seyama's January 2018 radio feature on Ashraf Garda's #MediaShow on SAFM earlier today. The discussion was on the advantages of employed media in the current political environment in South Africa, and thus the advice to political parties to leverage this "free" platform as part of their…

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Is there any relationship between digital data analysis and cryptocurrency?

What is Digital Data Analysis? Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline). It is the collection, analyzing and reporting data…

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