Content Marketing

Media@SAFM: Why political parties should use EMPLOYED MEDIA for their 2019 election campaigns

Here is a curation of tweets from Bra Willy Seyama's January 2018 radio feature on Ashraf Garda's #MediaShow on SAFM earlier today. The discussion was on the advantages of employed media in the current political environment in South Africa, and thus the advice to political parties to leverage this "free" platform as part of their…

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Is there any relationship between digital data analysis and cryptocurrency?

What is Digital Data Analysis? Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline). It is the collection, analyzing and reporting data…

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For the Love of the Emoji: Same or different interpretations?

An Emoji is a digital picture or icon that represents an emotion, concept or image generally used in electronic communication. I find myself using Emojis more and more these days both whilst texting via SMS or when posting on my favourite social media platforms. What I love about using Emojis is that you can¬†summarise an…

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Bitcoins For Dummies – 4 simple steps to get you started

Bitcoin is the largest social-economic experiment conducted in the world and is a digital currency which has no value with a fixed maximum supply of coins released changing the value from nothing to something. The difference between bitcoin and the bank system is that banks can be manipulated by governments/bankers while with cryptocurrencies it is…

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The outsider’s stairway to good decisions

Here's a completely hypothetical character. One that has just completed their tertiary education and is equipped with, what I will concede to be, all the skills needed to begin their professional life...along with good dose of courage and confidence. Historically, our hypothetical character has not been notably good at making life decisions. We may call…

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Twitter’s new 280 character limit is good for African languages

Bra Willy Seyama - our founder - was on Media@SAfm that is hosted by Ashraf Garda this past Sunday 26 November 2017.  Bra Willy has had a monthly feature on social media in Africa on this weekly marketing and media radio show for over a year now. The topic for the November month was about how Twitter's new…

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