Content Marketing

The importance of colour psychology in marketing

Who could have thought that five basic colours can create a marketing language? That the colours have a level of influence on your targeted audience and how they receive your digital offering? These principles of the colour of psychology are more relevant and widely used by developers and designers.  Studies show that colour has an…

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The Importance of analyzing data from social media platforms

The importance of social media data Tracking data is essential for helping you get better information from your social media campaigns, If you don’t track data, you will be wasting time on hits or miss type campaigns. Social media analytics is often the difference between success and failure for obtaining the results you want. Analysing…

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“Sharenting” – Risk factors when overexposing children to Social Media

SHARENTING - DOES IT HAPPEN IN SOUTH AFRICA? Many parents currently (over) share pictures and videos of their children online without interrogating what the impact of this could be on a child. What are the risks associated with the posts published on social media and the phenomenon known as Sharenting? Sharenting occurs when parents (over)…

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Game Development: Maybe easier than you imagined?

Indie(independent) games are games that are not developed by large and proportionally funded companies but instead by smaller often less established and less resourced companies or individuals. Just go on and take a look at the Steam store to see that in recent years game development has seen a lot more of these indie games. This could,…

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Building Stuff 101: The Starting Point

So...I recently watched this video on Youtube about game development and the guy raised some good points which, I believe (and I'm sure he does too), can apply to far more than the topic he's covering. I want to consider the points with respect to the starting point of building a way forward for society...generally  …

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Western animation vs Japanese animation

“Animation is about creating the illusion of life. And you can’t create it if you don’t have one.” Great words said by Brad Bird (who was mentored by Milt Kahl, one of Disney’s legendary Nine old men) on the understanding of Animation. Animation is visual storytelling to put the viewer in a new world to…

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