Content Marketing

About You…the brand

Getting a tattoo is, in my humble opinion, the best and most literal way of branding yourself and in varying degrees exhibits you to those who should know or reminds those that do know. The commitment one makes when getting inked cannot be discounted. Developing your brand should be any different. We are, each of…

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Millennial moms are more tech-savvy than previous generations

In this month where we celebrate motherhood, my initial title for this post was:   However, ‘Research suggests that there are distinct habits true of [the Millennial] generation. They are certainly more focused on the use of technology and social media than any previous generation.’ The insights I gathered from online research lead to refinement…

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12 tips for using Airbnb Lagos for positive experiential travelling

I am currently in Lagos on business. This is my second visit since 2013. I opted to use Airbnb Lagos mainly because hotel room rates are unaffordable in this city. But there is another reason - I wanted to live among the ordinary Lagosians and get to learn more about this vibrant city of 20…

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Top 6 #PravinGordhan Tweets

This Storify captures the top 6 #PravinGordhan tweets as at 5pm on 12/10/16. [View the story "Top 6 #PravinGordhan Tweets" on Storify] Do you believe that social media is increasingly playing a key role in putting a spotlight on matters of national interest? Give us your comments here below.

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What makes you African? #HeritageMonth

There have been many debates of late about African identity with "black hair" commonly known as the afro, put in the spotlight. The most recent one being the Pretoria Girls High School hair saga. The students in this South African all-girls school, took to the streets to protest against their school's administration which had allegedly forced…

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Virality culture and the science behind it

So you've shot a cool  video? It looks good.  So let's post it online and wait for it to go viral right? Uhm.. Not so fast. There's a science to virality. That's right. Viral content is not a 'random event' that takes place in the digital arena. Even though it may appear as though a piece of…

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