Content Marketing

How American Swiss Uses Crowdsourcing Campaign to Promote Products?

I rarely open newsletters because it’s normally the same message all the time, introduction or opening letter, specials or discounts in store and the usual competition. But this newsletter appealed to me because it asked me to take part in something bigger, “create your own billboard” that will be used in their next campaign.  …

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Lost in translation #Interpretation #OscarTrial

It’s been more than 2 weeks since the start of the Oscar Pistorius trial, and there has already been an impediment around language interpretation after Michelle Burger's interpreter failed to get the English version of events right. This comes after the infuriating events of the fake interpreter at the Mandela memorial, last year December. #LostInTranslation…

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The #Internet is the best thing for Africa since bread

idea for this post was conceived in September 2011, the first time Bra Willy visited Kenya and fell hopelessly in love with it because of the can-do spirit of its citizens, as exemplified by strides made in the digital technology sphere. As many of us who work in the digital space now know, there have…

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Memes to add virality to content

Memes are pictures with an idea, behaviour or style that spread on the internet from one person to the other often within a cultures or piggy banking on a current issue or trend. Im sure we all know them but to be doubly sure I have included picture. HILARY CLINTON MEMES     It got…

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#Johannesburg’s wet wet wet weather inspired this video

As this post is published, Johannesburg will have had a 3rd straight day of incessant rain - a blessing to farmers in the Muldersdrift area but a curse to motorists as traffic gets adversely affected - what with malfunctioning traffic lights - and the many families living along the Jukskei River. With the wet weather…

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Are #apps good for our heart rates?

There is so much to worry about lately - relationships, financial stress, traffic, too much work, too much workout, too much money, organic food with exaggerated health claims, choice between patented and generic medicines, radioactive waves emitted by mobile phones... and you can keep counting. Know the phrase "there is an app for that"? Well,…

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