Content Marketing

Some apps can work for the visually impaired too

The case was to investigate apps and tools that aid those with disabilities to use technology. The context of the case is that of the visually and hearing impaired. Why ? Because without the two senses, technological adoption is impossible. Enter the eNitiate hawks  - The image above should pique the interest of anyone who…

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These 7 photos show honey brand marketers are not leveraging a basic user experience

Question Why are honey brand marketers missing the basic user experience - that of turning the container upside down when product is past a halfway mark? Ok, this loaded question sounds very much like a sweeping statement already. I shall use my observations from a#HoneyVisualProject to support my statement shortly, and leave you to make up your own…

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Is Times Media flogging a dying media horse?

While going through The Business Times section of today's Sunday Times (a South African Sunday newspaper), I came across this print ad: The ad got me thinking, I have read broadly on this subject of media trends for over 6 years now.   A bit of context South Africa is going through a bout of…

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Nairobi traffic: adapt or die

The site of traffic in Africa's major cities leaves us all agitated. However, we all learn to adapt and move on - mainly out of lack of choice. See how bad traffic is at this Lanana and Woodlands intersection in Kilimani, Nairobi, as depicted by a gif. Notice how life goes on with each driver…

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#MeetSouthAfrica 2015 campaign maintains momentum

Background The annual Tourism INDABA, - "... one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar" - is taking place from 9-11 May 2015.  TourismSA, South African government's official tourism arm and owner of the INDABA, has successfully run…

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Why use #Infographics?

If you work in the digital marketing sphere, you know that content generation does not only come in the common form of text. Theres is quite a number of ways you can use to speak to your audience. One of them is making use of infographics, a visual representation of information. A well thought out…

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