Content Marketing

Is Times Media flogging a dying media horse?

While going through The Business Times section of today's Sunday Times (a South African Sunday newspaper), I came across this print ad: The ad got me thinking, I have read broadly on this subject of media trends for over 6 years now.   A bit of context South Africa is going through a bout of…

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Nairobi traffic: adapt or die

The site of traffic in Africa's major cities leaves us all agitated. However, we all learn to adapt and move on - mainly out of lack of choice. See how bad traffic is at this Lanana and Woodlands intersection in Kilimani, Nairobi, as depicted by a gif. Notice how life goes on with each driver…

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#MeetSouthAfrica 2015 campaign maintains momentum

Background The annual Tourism INDABA, - "... one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar" - is taking place from 9-11 May 2015.  TourismSA, South African government's official tourism arm and owner of the INDABA, has successfully run…

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Why use #Infographics?

If you work in the digital marketing sphere, you know that content generation does not only come in the common form of text. Theres is quite a number of ways you can use to speak to your audience. One of them is making use of infographics, a visual representation of information. A well thought out…

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A new eNitiate Content.ly profile that moves

Here is a new eNitiate Content.ly profile that was designed in motion graphic format.  

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Colour Psychology in Branding

April is typically known as the "fool’s" month globally but it is also the month that eNitiate launched its new brand! Being the most important part of a business, an effective brand strategy goes a long way in marking the footprint to which all businesses need to maintain THE EDGE.  WHAT EXACTLY IS A BRAND? BusinessDictionary.com…

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