Content Marketing

Twitter analytics: Tanzania Presidential Elections 2015

This blog is a Storify that captures our published Twitter analytics of Tanzania's Uchaguzi 20105 - KiSwahili for elections. The presidential elections, billed to be the most contested since independence of Tanzania,  happened on October 25. As we publish this blog, counting of the votes is in progress. Unlike we would normally publish a blog…

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PART 1: Its an opportunity cost

My point of view Opportunity cost is a word known too well by the masses in the commerce world and by those who take interest in knowing. It is a phrase that reflects the sacrifice of one thing over another. Well the harsh reality of life is that you cannot have it all, something needs…

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What does it take to be labeled as a “woman of substance?”

This year saw the AU (African Union) and UN shift focus and commit to executing the necessary steps toward empowering women. There is still so much that needs to be done to make sure that women own the title of feeling empowered and are uplifted enough to support and impact each others lives through their…

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10 steps to a successful social media campaign

There are brilliant ways certain brands have been able to capture the audience with the way they launch their social media campaigns. One can argue that there are no specific steps to follow in the case of wanting to make your campaign a success. However some brands have been able to follow a certain pattern…

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Can Uhuru Kenyatta’s Twitter popularity be used to support his Best President Award?

I am heading off to Nairobi in a few days' time for another strategic #digitalbranding seminar that is targeted at corporate Kenya, in partnership with Brand Quad Africa. It's been a privilege doing business in Silicon Savannah for 4 years now. As part of preparation for the seminar, I have been scouring the Internet for most…

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