Content Marketing

INCREASE ENEWSLETTER CONTENT CIRCULATION THROUGH THE USE OF BRAND EVANGALISM

Increasing readership for client newsletter can be quite a challenge.Content alone cannot guarantee readership or opening of emails.Instead of once of a month circulation we proposed a drip approach to clients,sending out weekly news articles to their mailing list.This continuous dissemination or distribution of news will guarantee a far better success rate in terms of…

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DIGITAL #SANGOMAS PREDICT THE NEXT SOCIAL NETWORKS.

Curators are predicting the next social media channels.  On The business of #ContentCuratorahip I mentioned that Mark Zuckerberg is predicting virtual reality as the next chapter after mobile domination as we are experiencing.  Here is what the digital sangomas bones are predicting with their virtual bones. Zerply will replace LinkedIn. This social network is meant for…

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The business of #ContentCuratorship

 One of the buzzwords of the moments is Content Curatorship. Question is what is in this term? The general definition of  content curatorship is the process of  collecting,  organizing and presenting (representing) information on a particular subject.  In this digital age, information consumption is the lifeblood of society.  Therefore only those who  package commonly  available content in…

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Africa’s YouTube – Telling African stories

The world is dominated by inventions from the West (USA) and hard-working sweat shops in the East (China) who create the products that the world loves and adores. Big brands like Nike, Apple and many others have won over the world and continue to create products that make our lives more convenient and pleasurable. And…

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How American Swiss Uses Crowdsourcing Campaign to Promote Products?

I rarely open newsletters because it’s normally the same message all the time, introduction or opening letter, specials or discounts in store and the usual competition. But this newsletter appealed to me because it asked me to take part in something bigger, “create your own billboard” that will be used in their next campaign.  …

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Lost in translation #Interpretation #OscarTrial

It’s been more than 2 weeks since the start of the Oscar Pistorius trial, and there has already been an impediment around language interpretation after Michelle Burger's interpreter failed to get the English version of events right. This comes after the infuriating events of the fake interpreter at the Mandela memorial, last year December. #LostInTranslation…

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