Content Marketing

how many south african speak their south african languages in south africa

It was African day on the 25th May, here are South African languages and their histories South Africa democracy constitution which came into effect on the 4th February 1997, recognizes 11 languages to which the state guarantees equal status. Source Afrikaans originate and initially known as cape dutch, Afrikaans is spoken mainly by who lives…

Read More

THE NINE BASIC RULES OF VIDEO PRODUCTION

In general video production is the method of making video content. The process of video making goes through different steps which are, coming up with an idea, putting together a script, shooting, editing, visual effects (VFX) or graphics and audio editing. The meaning of video production, however might vary from field to the other. In this…

Read More

The new craze – Influencer Marketing

  Influencer marketing is the new thing in the marketing world, this type of marketing has become popular because most consumers continue to skip or block ads when online. Influencer Marketing is the type of marketing where marketers don’t communicate directly to their target audience but you get key leaders on social media known as…

Read More

The importance of colour psychology in marketing

Who could have thought that five basic colours can create a marketing language? That the colours have a level of influence on your targeted audience and how they receive your digital offering? These principles of the colour of psychology are more relevant and widely used by developers and designers.  Studies show that colour has an…

Read More

The Importance of analyzing data from social media platforms

The importance of social media data Tracking data is essential for helping you get better information from your social media campaigns, If you don’t track data, you will be wasting time on hits or miss type campaigns. Social media analytics is often the difference between success and failure for obtaining the results you want. Analysing…

Read More

“Sharenting” – Risk factors when overexposing children to Social Media

SHARENTING - DOES IT HAPPEN IN SOUTH AFRICA? Many parents currently (over) share pictures and videos of their children online without interrogating what the impact of this could be on a child. What are the risks associated with the posts published on social media and the phenomenon known as Sharenting? Sharenting occurs when parents (over)…

Read More