Analytics

The #KohlerBarnard tweet storm presents interesting social media lessons

I joined Dumisani Hlophe, Jessie Duarte (Deputy General Secretary of the ANC) and Phumzile van Damme (Democratic Alliance National Spokesperson) on ANN7 last night, where we were discussing a tweet storm emanating from a Facebook post that was shared 2 weeks ago by Diane Kohler-Barnard - South Africa's Democratic Alliance MP, whose screen grab ended on Twitter yesterday morning. South Africa being the…

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ANALYTICS IS EVERYTHING TO A BRAND WITH #ONLINEPRESENCE – PART 4

  In this part of our series on online analytics, we share insights on blogging techniques that observe SEO best practices, based on analysis of one of our previous blog posts. You are welcome to read Part 1 , Part 2 and Part 3 of the series.   Analysis of our blogging techniques For the record, eNitiaters have been blogging…

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Analytics is everything to a brand with #onlinepresence – Part 3

  In this part of our series on online analytics, we share knowledge on how we track our social community growths. You are welcome to read Part 1 and Part 2 of the series.   Measuring Twitter community development Community development is still one of key metrics for any brand developing its online presence, as this enhances…

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Analytics is everything to a brand with #onlinepresence – Part 2

This is a continuation of our series on the subject of importance of analytics for brands with online presence. Click here to read Part 1 of the series. Brands using social networks want to achieve a level of influence, as this enhances amplification of distributed content. Klout, a social media impact tracking tool that has…

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Analytics is everything to a brand with online presence – Part 1

Whether yours is a commercial or personal brand, don't pass up the opportunity of applying many of the online tracking tools to monitor online presence. We always endeavour to discover the many free tools available on the Internet, and write about them in our eNiversity page.   Metric monitoring of online presence Depending on metric(s)…

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