Analytics

Top 18 African Heads of States on Twitter: it’s a mixed bag

Wondering which African Heads of States are big on Twitter in 2017? We have the answer for you in this blog post, where we picked the top 18 based on Twitter followers as at 7 July. We are using old-fashioned spreadsheets to present the results for numbers of  Twitter followers as a constant, compared to…

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Online success of TED Global 2017 Tanzania – told using online analytics

TED, a brand that prides itself for sharing ideas worth spreading, came to Africa for the second time in 10 years. In both 2007 and this year, Tanzania provided the stage for the continent's best minds to contribute meaningfully to the a-typical narrative about her.    

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How Africa achieved the world’s highest growth in Internet users between 2000 and 2017

In Bra Willy's recent monthly feature on SAFM's Media Show he shared insights about the growth of Internet users in Africa between the years 2000 and 2017. This blog expands on the topic. The source of the stats is Internet World Stats.   Internet Users in Africa in 2000   You can find the associated spreadsheet…

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Does Arthur Mafokate hurt BrandSA’s social media reputation?

As part of our environ-scan, it came to our attention that Arthur Mafokate - founder of music record label 999 and a trustee at BrandSA - has been accused of assaulting his girlfriend at the beginning of this month. You can read more about the allegation here. The purpose of this blog is not the exploration…

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9 tweets about #AfricaInnovation Conference analytics

Victor Kgomoeswana has taken his passion for spreading the positive message about doing business in Africa to another level, by adding an annual conference property to his "Africa Is Open For Business" company. The company name is rather long, but thankfully it has an acronym - AIOFB. Let's quickly mention 3 big moves linked to…

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The story about Kaizer Chiefs dominance on social media, captured in tweets

Where it all started: Bra Willy's blog post on Kaizer Chiefs dominance on social media that was inspired by a radio interview between the host - Ashraf Garda - and Kaizer Chiefs Corporate Communications Manager on the SAFM Sunday morning slot called The Media Show on 9/11. How is your brand doing on social media? Tell…

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