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Interactive Map: 2016 LinkedIn Stats for African Countries

In this post, we present LinkedIn stats (represented by number of accounts) for Africa, broken by country. The stats were collected from the LinkedIn platform itself.

 

Related post: Internet and Facebook Penetration in Africa 

 

Interactive map: LinkedIn stats of African countries

The LinkedIn stats were found for all the African countries, except for two – Sudan and St Helena.  Visualisation of the stats is in the form of an interactive map below. Hover over any country to see its number of registered accounts as at today, 30 March 2016.

 

Lighter Colours – countries with smallest populations
Lighter Colours – countries with smallest populations

Source: LinkedIn.com

 

Top 10 African Countries

Top 10 African countries were extracted from the collected LinkedIn stats and are presented in the interactive graph below. We added the following to the graph – Internet penetration, LinkedIn penetration and populations – for a richer comparative analysis.

NOTE: Size of a bubble signifies strength of LinkedIn penetration

Sources: LinkedIn, Internet World Stats

 

Related post: Population by Country in Africa 

 

Findings

Cumulatively, Africa has over 22 million LinkedIn subscribers, or 5% of LinkedIn universe.

 

 

LinkedIn penetration (sum of all accounts/population) for all of Africa is 2%.

 

 

South Africa has the largest number of LinkedIn accounts on the continent, and also the highest penetration at over 9%, followed by Tunisia

 

Nigeria, the most populous nation in Africa, has the second largest number of LinkedIn accounts, but smallest LinkedIn penetration after Tanzania (0.86%).

Tweet: Cumulatively, Africa has over 22 million LinkedIn subscribers, or 5% of LinkedIn universe http://ctt.ec/j5bae+ via @The_eNitiaters

Tweet: LinkedIn penetration (sum of all accounts/population) for all of Africa is 2% http://ctt.ec/JA6eq+ via @The_eNitiaters

Tweet: South Africa has largest number of LinkedIn accounts and highest penetration (9%) in Africa http://ctt.ec/6Sqhk+ via @The_eNitiaters
Tweet: Nigeria has second largest number of LinkedIn accounts in Africa, after South Africa http://ctt.ec/2H5XY+ via @The_eNitiaters

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