Online PRESENCE Analysis

Who: Sources of relevant mentions and influencers

 

What: Triggers and types of mentions

 

Where: Sites, operating systems and devices

 

When: Preferred time of the day/day of the week for engagement with fans and followers

IMPACT Analysis

Sentiment: +ve/-ve mentions, influencers and most used keywords

 

Exposure: Reach and impression

 

Engagement: Facebook likes, comments and shares; Twitter RT’s, replies and mentions

COMPETITOR Insights

Comparison of up to 3 brands or keywords, based on some or all Level 1 and Level 2 attributes

CATEGORY Insights

Comparison of up to 5 brands or keywords within a category, based on specified attributes 
     

CONTENT Marketing

Development of interactive and dynamic content that includes text, pictures and videos

 

Curation of content

 

Amplification of content

COMMUNITY Management

Setting up and integration of social business accounts

 

Promotion of social business accounts, including through digital campaign development and implementation

 

Development of influencer pools and ongoing Influencer Relations (IR) management

 

Ongoing management and maintenance of social business accounts

Online REPUTATION Management

Identification, tracking and monitoring of relevant keywords

 

Responding to mentions

 

Resolution of queries
     

Online METRIC Monitoring

Selection, tracking and monitoring of relevant online metrics
 

INTERESTED IN ONE, OR A COMBINATION OF OUR DIGITAL CONTENT SOLUTIONS ABOVE? CLICK HERE TO TALK TO US

 
 

LATEST INFOGRAPHS

 

Updated: 17 January 2015

 

Interesting Africa Cup of Nations Factoids:

 

AFCON 2015 kicks off today – 17 January 2015, in Equatorial Guinea. Here are interesting facts about this continental football tournament:

 

ABOUT AFCON

1957

First year of the biennial tournament. 2015 will be the 30th edition.

COUNTRIES IN FIRST AFCON

3

Number of countries that participated in 1957 edition, and these were Egypt, Sudan and Ethiopia.

MOST WINS BY 1 COUNTRY

7

Record number of AFCON cup finals won – by Egypt, despite not being in the 2015 tournament.

HIGHEST NUMBER OF GOALS

18

Goals scored by Samuel Eto’o, the Cameroonian international striker, in 6 tournaments. He is the all-time top scorer to date.

Sources: Daily Mail (UK), Sky Sports, Wikipedia
 

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